If you are a business owner, you are probably aware of how important it is to make your brand known in your local area and around the world. Many businesses that have used quick ads have gained great success in very little time.
Google ads allow your ad to appear when people search for a subject relating to your product. It is a PPC (pay-per-click) system and works with an auction system. Google ads, formerly known as Google AdWords, also use video integrations on YouTube for advertising.
It may seem difficult or like a tedious process to use quick ads, but once mastered, your ad can be up and running and getting clicks in no time. In this article, we will give quick ads 101 class like this, https://www.acquisio.com/blog/agency/3-quick-tips-get-your-ads-clicked/, showing you how to set up and get started using google ads to boost your business.
As mentioned earlier, Google ads work with an auction system. You bid on the maximum amount you are willing to pay for every click your ad gets. Your bid is compared to other bidders and this will help determine how high your ad is placed.
However, the highest bidder may not always get the top spot. Quality score and other factors are considered important when determining who is better suited for the top spot. Quality score is determined by how well your landing page relates to the search term you are bidding for and your ability to deliver what the user searched for.
Keywords are the foundation of your ad campaign. When people search for phrases related to the keywords, your ad will appear as a possible option or solution. You should research the keywords before you select them to make sure they are as relevant as possible.
Choosing the right keyword match types is crucial for any ad campaign. If you choose a very general exact match, you might be directed to unrelated searches and waste a lot of money on the ad.
It is important to note that phrase match follows your exact match in strict order, so searches with words between your exact match will not be presented to you. Always start with the best most relevant keywords in your campaign.
Later on, you may also expand your keywords by learning what works for your competitors. You may also want longer search phrases to be more exposed. You can use situations and locations to think of scenarios where people would search for the phrase or similar phrases.
Your headlines should be clear and precise. You only have 25 characters on a headline to make the browser read the next line. The headline should be intriguing at first glance but relevant to your product.
The ad body contains two lines of 35 characters each. Be as direct as possible, offering the most information you can about your brand while keeping the user interested. Your ad can also vary depending on the keyword, so be ready with different options.
When your ad performs well, it should lead prospects to a landing page that delivers on what the ad promised. Explore new ad copy ideas to keep your ad, headlines, and landing page relevant and engaging.
You can adjust your default setting to cater to your specific goals of the ad. You could turn on all features that will open your campaign up to many possibilities or you could decide to go with a combo deal.
If you have access to a pay-per-click service help, you should consult them on the way to adjust your settings to maximize your ad's effectiveness.
Use the data provided by Google Analytics to determine which areas of your ad need improvement. Here you will find conversations, reviews, your account information and actions, and even more depending on your settings.
When you constantly review your ad, you can get a better understanding of what your ad needs to be more effective. Having a budget while using PPC advertising is important to avoid spending more money on the ad than what the ad is bringing in because every click is paid for no matter whether the prospect signed up or not.
If you are just getting started with Google ads, you should target one location so you can save money from clicks that are less likely to purchase your product. You should seek help from a professional to set the right targets and prepare a realistic budget while setting up a Google ads account.